Our People

The Leadership Team

IMG_0553adjusted_SQUARE3Walter E. Palmer

CEO/President |

As CEO, Walter Palmer leads the company’s initiatives by providing strategic guidance and is recognized as one of the leading experts in the field of retail loss prevention. Prior to forming PCG, Walter started several successful service businesses for the retail loss prevention industry, including his role as co-founder of LossPrevention Magazine and LPjobs.com.

Walter spent sixteen years in the retail industry working in loss prevention, inventory control, and project management. Walter is a Certified Protection Professional (CPP), Certified Fraud Examiner (CFE), and Certified Forensic Interviewer (CFI). He is an internationally known speaker and lecturer who presents regularly at industry conferences, company meetings, and as faculty for training seminars. Walter has also served as Adjunct Faculty for Eastern Kentucky University’s Assets Protection Program. He has authored numerous articles and is a regular contributor and resource for industry and mainstream media articles.

He is actively involved in the field of professional development and training as a member of the American Society for Training and Development, the International Society for Performance Improvement, and the Society for Human Resource Management. Walter received his Bachelor of Science degree in Security and Loss Prevention from Eastern Kentucky University in 1986.

Photo: Dave CubineDave Cubine

Creative Director |

Dave Cubine is responsible for all aspects of design and photography for the company’s training and awareness programs. He has over 25 years of experience in advertising, graphic design and marketing. Prior to joining PCG, he was the Creative and Marketing Director for THIEL Audio where he received a number of awards, including the Marcom Platinum Creative Design Awards, APEX Awards of Excellence and “Best of Show” from the Kentucky Printing House Craftsmen.

Dave also has several years of experience in the retail sector as an operations manager for two consumer electronics retailers and as a sales trainer. A graduate of the University of Kentucky, Dave holds a BA in Journalism and Advertising, and is also a martial arts instructor for the YMCA of Central Kentucky.