Why “Moral” People Act Unethically

There is an article over on BNET that gives a good rudimentary explation of the concept of “moral credentialing” and why it might be partly responsible for why seemingly good people make really poor decisions.  The article also links to a couple of good studies that help explain the underlying premise of moral credentialing.  The analogy used in some of the studies is when one feels okay about eating a pint of double chocolate ice cream because they ran on their treadmill for 20 minutes.  If I am “good” in one respect, it may pyschologically allow me to be “bad” in another.  Certainly something worth considering as you develop your ethics programs..

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