Using EAS Pedestals for Advertising

Interesting article in Brandweek about the effectiveness of EAS pedestal ads. 

Security-pedestal media buys, which are plastered on the security screens in the fronts of stores, are more cost-efficient and reach more customers than shelf advertising, one advertising firm says.  Read the article…

I would not recommend basing your ROI for an EAS implementation significantly on this aspect, but it certainly warrants attention if you are going to go forward or having existing systems in place.

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